Sunday, February 13, 2011

Elements Showcase

A few weeks ago I headed to the Elements showcase with two close friends. 
We dissected the niche fragrance market in a few hours and found a few surprises.
Upon entering we encountered the fragrance of a woman about to climax.
Petite Mort (parfum d'une femme)
Etat Libre d'Orange
These ink holders have feathers sprayed with perfume. 


These beautiful trumpet-shaped stands are an ingenious way
for consumers smell fragrances. The perfumer explains what his line is all about
Belle Fleur has beautiful quality flowers as well as home fragrances. 
Sweet peas and treats from La Maison du Chocolat
A delicate aroma exuded from the Lily of the Valley bouquet. Gorgeous. 
Keiko Mecheri. Spent some time speaking to Kamel Mecheri who told me how 
perfumer Claude Dir helped them elevate their brand years ago.  
Etienne de Swardt explained his latest fragrance, Archives 69. Inspired by Boris Vian's controversial writing and by Debussy's Afternoon of the Fawn.   

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