Get Loud!

I never thought that I'd be saying this, but I love what Tommy Hilfiger is doing with his fragrances. He is launching Loud for Her and Loud for Him, created by perfumers Yann Vasnier and Aurelien Guichard. It's all about rose and patchouli. The feminine version has touches of lychee on top and and is followed by rose and patchouli, while the masculine version has a predominance of patchouli with just hints of rose. Think hippy summers in Woodstock in the 70's but for the modern downtown music-loving soul.

Hilfiger is moving away from the more classic scents that he did in the past and this time will target the music loving Gen-Y. Watch out for The Ting Tings' new song, "We're Not the Same", which is coming out in their next album, to be played in the advertising of the fragrances.  

The bottles look like records while the caps resemble stereo knobs. 

Part of the fun is the in-store promotion, which will include scented wristbands ad concert ticket blotters.  You'll be able to get these Loud babies in Europe in October and in the U.S. in the Spring.